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    • Address : No. 1, Shahriar Street, Jomhouri Avenue, Tehran, Iran

      Postal code : 11396

      Tel : +98 (21) 61987000

      Fax : +98 (21) 66405253

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[rev_slider alias=”rhodia”]

Rhodia originated as part of a family business known as Verilhac Brothers, Paper-Maker. Clairefontaine (also a multi-generational family business) acquired Rhodia in 1997. After the acquisition, some Rhodia family members stayed on with the brand.

Didier Verilhac, a descendant of one of the founders and a current employee of Rhodia, described Rhodia’s origin: “Around 1880, Samuel and Jean-Abel Verilhac lived in Lyon and were wholesale merchants for printing paper. At that time there was no direct distribution system between the manufacturer and the printers. The company sold its product in the south of France as well as the French colonies of North Africa.”

“Jean-Abel had three sons; the oldest son died in World War II, the second and third sons created the company Verilhac Brothers, Paper-Maker in 1932 in Lyon. They started with 50 workers manufacturing various paper products. One brother had studied engineering, the other was very good in marketing. Together, they made a powerful duo. In 1934 they purchased an abandoned arms manufacturing plant and moved production from Lyon to Grenoble.”

“The first Rhodia pad was made in 1934 in Lyon. In Lyon there is the Rhône river. People born in this region are called Rhodaniens. The name came from there. The two trees in the logo represent the two brothers, these trees are epiceas (spruce). If you take a look at them, these trees are not identical. They are linked by a line to show that the brothers work together. The brand and the logo were designed by Marie-Antonia, the wife of one of the Verilhac brothers.” The family story goes that Marie-Antonia drew the logo sitting at the kitchen table.

In 1934 the company moved from Lyon to Sechilienne near Grenoble in the French alps. The company was purchased by Clairefontaine in 1997 and production transferred to Mulhouse, in Alsace, France. Rhodia pads are manufactured exclusively on Machine No.6.

The Rhodia Notebook, originally a sideline for Rhodia, was to become its most famous product. It immediately overshadowed other notebooks of the time because of its quality materials and original design of a scored front cover.

The orange cover dates back to the 1934. It remains unchanged to this day.

Rhodia Notebook Collection

Classic Orange & Black Top-Stapled Pads
Pocket Notepad

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About Us

Mr. Hossein Ghaemi, the founder of Bidar Trading Company, started his career in writing instruments in 1942. During this year, Iran was occupied by Allied forces which made any type of trade very difficult. This continued until 1952, therefore his activities were limited to whole sale of products he purchased within Iran. In 1954, he attempted his first importation of writing instruments into Iran and a new era in his career began.

Contact US

Address : No 1,
Shahriar Street, Jomhouri Avenue,,
Tehran,Iran

Tel : (+98) 21 61987000

Fax : (+98) 21 66405253

E-mail: info@bidar.com

 

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