Bidar Trading Company Introduction
Bidar Trading: The founder:
Mr. Hossein Ghaemi, the founder of Bidar Trading Company, started his career in writing instruments in 1942. During this year, Iran was occupied by Allied forces which made any type of trade very difficult. This continued until 1952, therefore his activities were limited to wholesale of products he purchased within Iran. In 1954, he attempted his first importation of writing instruments into Iran and a new era in his career began.
After several years, and a significant increase in the volume of products he purchased from European manufacturers, Mr. Hossein Ghaemi decided to import products under the brand name of “Orienta” which was then changed to “Ghaemi”. The “Ghaemi” Fountain pens enjoyed a significant market share at the time and paved the way for larger sales to the provinces, other than the capital, Tehran. Several years of trade and a good name yielded much more European brand representations such as Senator, Cruiser, Tropen, Geha, Ero, and many more. In the 1950s, Mr. Ghaemi signed an exclusivity contract with Lyra pencils and after several years, he imported Lyra under his own brand “Lion Brand” (or Shir-neshan in Persian).
After being in the writing instruments market for 2 decades, Mr. Ghaemi registered his company Bidar Trading Company in 1963. The new company provided him the venue for more powerful distribution of the brands, he represented in Iran, where EJA, Parker, Inoxcrom, Adel pencils and many more European brands were added to Bidar Trading’s portfolio.
Bidar Trading Company, Today:
Currently, with over 50 years of experience in writing instruments market, Bidar Trading holds exclusivity on Parker, Waterman, Montegrappa, Filofax, Rhodia, Clairefontaine, Moleskine, and BeneNote notebooks. The products are distributed by our own teams. Each team concentrates on separate brand or group of brands. Each team has its own structure of team leaders, sales managers, product managers. Marketing department supervises marketing activities of each team, as well as Bidar’s as a whole. Distribution covers prestige stores in Tehran and every province in Iran, with agents for each brand in each province. Bidar’s brands are present in the Book City national chain of stores (60 stores), Hyperstar (the Carrefour branch in Iran), and all A and B class book shops, stationaries and pen shops.
By 2014, we have participated in over 24 trade fairs in Iran, and 3 in Dubai.
Bidar Electronics Company Introduction
Bidar Electronics was registered in 2000 concentrating on the education market. As the professional visual electronics market was forming at turn of the century and after the end of Iran-Iraq war, Bidar Electronics is considered a pioneer in electronic education systems in Iran. In 2001, Bidar Electronics became the sole distributor of Sanyo’s digital visual products. As technology evolved and data projectors became more sophisticated, DLP projectors, with their smaller size and more economic electric usage, became more in demand of businesses. In 2008, Bidar Electronics switched to Vivitek (a brand of Delta Electronics of Taiwan) the largest manufacturer of DLP projectors in the world.
Bidar Electronics is currently representing Vivitek DLP projectors, Elmo document cameras, Dymo (label printers from France), and Rocada (education flipchart boards and drafting tables from Spain) as well as a large network of service providers for video walls and other video solutions. With a far-sighted view of the future in Electronics Education market, Bidar Electronics has distribution and sales channels in Tehran and all other provinces of Iran, with full pre and post-sales teams. Amongst its existing and repeat customer, one can name many public and private sector organizations, as well as schools (from Kindergarten to twelfth grade) and colleges and universities. Our products, which all meet international top standards, are also backed up by Bidar’s team of experts.